A new study reveals how the customization of voice assistants (VAs) like Siri and Alexa, and the perceived similarity between user and VA personalities, influence user experience and resistance to misinformation. The study found that users prefer extroverted VAs and are more resistant to persuasive misinformation when their personality matches the VA’s.
Voice assistants like Siri and Alexa need a personalized touch, as discovered by Penn State researchers. They found that users prefer extroverted voices and benefit from personality similarity. Matching user and assistant voices led to increased trust but also resistance to misinformation. Surprisingly, 38% of unvaccinated individuals changed their minds about vaccination after hearing vaccine misinformation from a similar virtual assistant, indicating a complex reaction. The study highlights the importance of customization and suggests combining automatic personalization with user customization for optimal user experiences.